be the change

Rick is an accomplished artist, brand creator, and advocate for peace and regenerative living, boasting over three decades of experience in design, advertising and film across global landscapes. Rick is a longstanding director of the Irish Chamber of Commerce in Japan and holds a certificate in permaculture design, reflecting his commitment to fostering strong ties between countries and promoting natural living initiatives.

Raised by peace activists in Belfast, I’ve spent over three decades using storytelling, design, and strategy to bridge brands with culture, nature, and social change.

As founder of imageMILL (Japan’s first regenerative branding agency and a certified B Corp) , a pioneering hybrid branding and production company, and an award-winning creative director, Rick focuses on advancing branded journalism through documentary-style short films addressing environmental, cultural, and social issues. Rick leads campaigns that shift behavior, spark movements, and serve the planet. From Patagonia to Citizen, Greenpeace to permaculture farms, his work helps brands speak with honesty, act with purpose, and build deep community trust.

Rooted in traditional media, expanded through digital, and guided by regenerative thinking, Rick crafts narratives and experiences that go beyond marketing—they restore, reconnect, and regenerate.

Whether producing films in the Amazon, designing community-based energy campaigns, or helping a global skincare brand rethink its social impact, he applies regenerative thinking to every aspect of brand creation.